Broken marketing: Share links force app download

From a marketing professional of 20 years

The share feature for chats uses a deep link (VeniceAI.App.link) that redirects recipients to download the app instead of displaying the shared content in a browser like in the past.

Recipients can't view shared content - The link doesn't show the chat, it shows an app store prompt. Most people will bounce immediately, my family member in particular.

My goal was to show him the value of Venice and eventually set him up with an account, but now your poor marketing decisions have ensured that doesn't happen.

Users can't vouch for the experience - I can't tell my family member "just download it, it'll work" because I have no idea if it will. It might require account creation, a paid tier, or the link might just be broken.

It damages credibility - When I recommend Venice to someone and the link fails, I look bad. That makes me less likely to recommend it again.

It kills viral growth - The entire point of sharing is to show value and convert new users. Forcing an app download before someone can see what they're getting breaks that loop entirely.

Shared content should be viewable in a browser without requiring any download or account. Let people see the value first, then give them a reason to sign up or download the app.

Please share this with whoever does your marketing. It really is Marketing 101.

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Upvoters
Status

New Submission

Board
🐛

Bugs

Date

7 days ago

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